When you are building for a global audience, everything seems to move at light speed. Your users are online 24/7 and so is your competition. Nobody cares about ‘business hours’ anymore. All that matters is Happiness. You can leave no stone unturned, no feature half-baked and no tweet unreplied to in the pursuit of their happiness.
To build a great experience for users who drop apps at light speed, you need to move at light speed yourself. Everything you do is crucial and everything you miss is fatal. This is a gross oversimplification of the harsh realities of a contemporary technology startup, but it doesn’t belie the truth. Once successful companies can look like also-rans in the matter of only a few quarters, lest they keep up with the always-on crowd. Apps that defined your mornings can feel sluggish and not-real-timey-enough if they don’t push out updates regularly.
Working at these speeds requires discipline and drive. Insane drive. Almost maniacal obsession to be on top of every single point of contact, every single click, every single request. Drop the ball and your users pass you by.